a New York-born, Los Angeles-based Creative & Art Director and Producer. Lucie specializes in 360° brand storytelling across digital, print, and live experiences. With 12+ years in the industry, Lucie is experienced in navigating all aspects of the creative process, blending deep brand intentionality with a connection to the social landscape and emerging trends. She finds fulfillment in elevating any subject matter, from luxury fashion and beauty to cannabis and healthcare, making every product feel intentional, beautiful, accessible. Lucie takes pride and pleasure in the concepting process, building mood boards, pre-production, and on-site creative direction to set the groundwork for bringing ideas to life. For Video and Motion portfolio, please contact.

Lucie has partnered with leading companies such as Estée Lauder, Diane von Furstenberg, DKNY, LVMH, Shiseido, MedMen, Ranavat, Retrouvé, Mattel, Universal Studios, Paper Magazine, Smashbox, Sephora, Violet Grey, Valentino, W Magazine, IMG, Beboe Brands, Augustinus Bader, Purple, Deinde Skin, Careismatic Brands, and Teen Vogue.

Lucie is happiest surfing, traveling, and creating. These passions led Lucie to launch Her Wave in 2024, a collective & lifestyle brand for women who love the ocean and its waves.