a creative, surfer, and photographer from New York City based in Los Angeles. Lucie is a Creative Director & Art Director with a sharp eye for brand storytelling, visual identity, and campaign execution. She is an expert in translating concepts into compelling content across digital, social, and ecommerce platforms and finds comfort in the grey areas of the creative process. Lucie specializes in multiple industries including fashion, beauty, luxury, and cannabis. Lucie takes pride and pleasure in the concepting process, building mood boards, pre-production, and on-site creative direction to set the groundwork for bringing ideas to life. 

Lucie has partnered with leading companies such as Estée Lauder, Diane von Furstenberg, DKNY, LVMH, Shiseido, MedMen, Retrouvé, Mattel, Universal Studios, Paper Magazine, Smashbox, Careismatic Brands, Violet Grey, W Magazine, Valentino, IMG, Beboe Brands, Augustinus Bader, and Teen Vogue. Lucie is happiest in the ocean, traveling, and creating.

Lucie founded the brand Her Wave in 2024, a collective & lifestyle brand for women who love the ocean and it's waves.